REEL TALK: A Process for Creating Unique, Creative and Compelling VideosREEL TALK: A Process for Creating Unique, Creative and Compelling Videos

Tuesday, Feb. 25, 2014
Enerspace, Palo Alto
2225 East Bayshore Drive, Palo Alto

$10 in advance, $20 at the door


Visions of a killer marketing video dancing in your head but not sure how to execute one within your time and budget constraints? The key components to making irresistible marketing videos remain the same whether you plan to DIY, outsource certain services or hire a production company for the whole shebang (hint: it’s in the storytelling).

In this talk/workshop session you will learn the basics to creating a structure and storyline that meets a specific marketing goal, a brief overview of the many components that make up video production and how they impact the final product, and best of all, you’ll walk away with a written outline ready to use for your first or next video.

There’s no reason to hold yourself back from turning your marketing video vision into reality. After attending this talk, you’ll have the necessary knowledge to develop a compelling marketing video story and a basis for comparing your execution options.

Reel Talk: Compelling Video | Stephanie Shaterian


6:30-7:00pm Registration and Networking with Wine and Chocolate
7:00-7:45pm REEL TALK: A Process for Creating Unique, Creative and Compelling Videos
7:45pm Q & A
8:00pm Networking 
8:30pm Wrap Up

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fLO Content Marketing

Stephanie ShaterianStephanie Shaterian, Managing Partner of fLO Content Marketing, joins us to share valuable tips on how to create unique, creative and compelling videos.

fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs.

Cornerstone Creative


Alison Stripling is a principal at Cornerstone Creative Agency, a boutique consultancy that offers entrepreneurs and small business owners fresh online marketing and branding ideas, beautiful blog and graphic design, and practical social media and email marketing campaigns.

She is also a co-publisher of Inspiring Woman Magazine and organizes the Bay Area Social Media Mastermind meetup, which focuses on social platforms for busy entrepreneurs.

Jamie Russo of Enerspace Palo Alto

Jamie Russo | Enerspace

Jamie’s background is a mix of start-ups, big 6 consulting and Fortune 500 working in healthcare and consumer packaged goods. Her passion is health and wellness, particularly helping people create a lifestyle that helps them excel at their business endeavors and achieve superior mental and physical wellness. After growing a health services company that became focused on getting employees at large companies engaged in their health, she conceived of this idea to fully integrate work and wellness.

The ability to self-select a work environment through coworking spaces is an explosive trend and she is shaping the ability to choose an environment that fosters optimal well-being. Chicago is the first location with a Palo Alto location opening in June 2013.

Jamie loves to talk and write about integrating wellness into work space design and is available for speaking engagements and guest blogging.