OAKLAND GAY MEN'S CHORUS

The Oakland Gay Men’s Chorus (OGMC) is a more than 50 voice gay men’s chorus that performs a wide variety of music, from Classical to Broadway, in three seasonal and numerous outreach performances every year. 

OGMC is the most active and well-known Gay Arts organization in the Oakland and East Bay region of California. Centrally located in Oakland, the chorus serves many communities, with members coming from all around the Bay Area.    

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  • A poster for a new member audition on tuesday , august 29 at 7:00 pm.

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  • A poster for a concert called

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The Challenge

This nonprofit needed a marketer who can get the job done by working with many volunteers... "herding cats" could be a part of the job description. From setting up the ticketing system to emailing multiple lists with different messaging, marketing concerts for Oakland GMC is not for the faint of heart.

What We Did

By strategizing with the small but mighty PR/Marketing Committee, we were able to put butts in the seats that ultimately led to sold-out shows the first contracted year.

What We Achieved

Show after show, Sparq continues to provide social media marketing, email marketing, PR, attendance to committee meetings, web edits, print collateral, and mailing services. Most recently, Sparq and the PR/Marketing Committee is committed to putting more rigid systems in place with a new operational calendar, new brand assets, and a new website for the Oakland GMC's 20th anniversary.