The Challenge
Sparq was hired to launch a new prototyping and manufacturing website to transform an outdated website and create a branded, modern, and simplistic look and feel for the new site. We also were tasked with creating a new section of the site so that ProtoFab can break into the new industry market.
What We Did
After reviewing a branding document with the two-man leadership team, Sparq started with a focused brand message. Our writer went to work creating copy and designer went to work creating an easy-to-navigate site. We also met with ProtoFab and the videography company hired to tell a story about ProtoFab and had multiple photoshoots to capture headshots and other imagery for the website.
What We Achieved
We are extremely proud of the site that was created, specifically the well-designed Equipment and Affiliations pages. It's clear, easy to read, and easy to navigate. Sparq was also hired on to help with marketing to vendors before a conference so that ProtoFab preempted communication. We created a sales slideshow, reached out to companies via social media and email, sent prospective clients to a landing page to gain interest, and the goal was to follow through and meet conference attendees face-to-face at the conference.