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I saw the founder of Barefoot Wines, Michael Houlihan, speak at an event I went to recently in San Francisco. I was moved at the humble beginnings of their Barefoot Cellar empire, as they are now the most awarded wine brand in the U.S. Michael talked about their new book, The Barefoot Spirit, and their passion The post Barefoot and…Successful? appeared first on Sparq Marketing.
I saw the founder of Barefoot Wines, Michael Houlihan, speak at an event I went to recently in San Francisco. I was moved at the humble beginnings of their Barefoot Cellar empire, as they are now the most awarded wine brand in the U.S.
Michael talked about their new book, The Barefoot Spirit , and their passion of making the world a better place through wine. I was fascinated about their non-traditional method of marketing and how their business acumen is making them one of the most recognizable brands in the world.
Brilliant, I must say. Who wouldn’t want to build a massively successful business on a culture of being barefoot?