Leveraging Social Media

Looking to promote during the holidays? Here are some content ideas to help your small business shine on social media: 1️⃣ Behind-the-Scenes Sneak Peeks: Give your audience a glimpse into the inner workings of your business and showcase the hard work and dedication of your team. 2️⃣ Product or Service Tutorials: Create engaging tutorials to educate your audience on how to make the most out of your products or services. 3️⃣ Customer Testimonials: Share reviews and testimonials from satisfied customers to build trust and credibility. 4️⃣ Team Spotlights: Highlight different members of your team and share their stories and expertise. Show the human side of your business! 5️⃣ Industry Updates and Tips: Share relevant industry news, trends, and practical tips that your audience will find valuable. 6️⃣ Promotions and Discounts: Create exclusive offers for your social media followers to increase engagement and drive sales. 7️⃣ Contests and Giveaways: Organize fun contests or giveaways to boost excitement and encourage user-generated content. 8️⃣ Inspirational Quotes: Share motivational quotes or uplifting messages that resonate with your target audience. 9️⃣ Curated Content: Share interesting articles, blog posts, or videos from other credible sources that align with your brand values. 🔟 Interactive Polls and Surveys: Engage your audience by seeking their opinions on various topics related to your business or industry. Remember, consistency and authenticity are key to building a strong online presence. Let your creativity flow and have fun connecting with your audience!

Been thinking about social media marketing to boost your small business? The global pandemic has almost obliterated almost half of the people's businesses and livelihoods. While it is still possible to increase the brand awareness for your small business, how can you promote it in the middle of the pandemic? The solution is through the help of social media! If you are experiencing low sales and weak lead generation, social media can move your business forward. If you don't know where to start, don't worry, we got you! We have a list of 10 simple, yet powerful tips to increase your social media presence right here.

Struggling with content to post on social media? This blog post will help.

Instagram just launched Reels, Facebook's answer to Tiktok! I tested it out for the first time and well, I need more practice for sure! Or I needed more coffee. Surely I needed help in general. But after searching for the "audio" selection which offers music clips for your Reels I gave up. My business account, @sparqmarketing, doesn't yet have "audio". So I went over to the next best thing, my personal account @alisonstripling. Why do I have two accounts? So I don't spam you with all my pics of all my kids. You're welcome. Take a look at my first Reel! Have you tried it yet?

Here's a new Canva feature! Looks like this feature started rolling out to some in June 2020...and I now have it! Add a shadow, outline, echo effects and more with this new text effects feature in the free version of Canva.

Social media should be a large part of your strategy to amplify your message, engage your fans, and build relationships. A good mix of relevant content and eye-catching images for your target market is the best way to keep those relationships connected.

Instagram recently rolled out pinned comments. The idea is that by highlighting positive comments, you can better manage the tone of the conversation.

I show you what I did to get the jump in impressions and talk about how I can help you do the same!

I show you what I did to get the jump in impressions and talk about how I can help you do the same!