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I get asked social media questions quite often so I thought I’d share the most recent one.
The question is, “Should we switch to a business account in Instagram?”
The answer is basically, yes.
Here’s what is said about a business profile…
A Business Profile on Instagram will help your customers connect to your business When converting to a Business Profile, you’ll be able to include additional information about your business on your profile. For example, you’ll be able to add a phone number, an email address and your business’s physical address. Keep in mind that you must include at least 1 contact option.
When you add contact information, a Contact button will appear near the top of your profile. When people click that button, they’ll see options like Get Directions , Call and Email , depending on the contact information you provided.
Additionally, when you convert to a Business Profile, you’ll get access to Instagram Insights. These insights will help you learn more about your followers and how much your audience engages with your content.
Here is my personal profile.
Personal Profile in Instagram
Here is my business profile. I’ve made it easy for you to spot the added phone number, email, and business location.
Business Profile on Instagram
I bet you want to know how to convert?
To convert to a Business Profile:
To convert to a Business Profile:
Woohoo! You’ve done it. Hello Business Profile for Instagram!
There are some really great insights that are available in the native Instagram app. Stay tuned for another post on that topic soon!