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Attracting and keeping local clients can sometimes be hard. There may come a season when everything seems slow. The good news is, with the right strategy you can find a way out. Here are three things you could try.
Cross-promotions
Joining forces with other businesses can work wonders. You could do a promotion with businesses that cater to similar audiences. For instance, you could have a package that gives discounts at participating stores.
The benefit is that all the businesses will gain new customers. It costs almost nothing to execute. Plus, existing customers can help spread the word. This kind of promotion is great for social media as well. It’s truly a cheap and effective way to boost traffic to your business.
A fun example is a Brows & Botox night! One of my clients is a threading salon that is right next to a medispa in the same upscale shopping center. We promoted a Brows & Botox event that brought in new clients at each location. Each guest was able to receive services on the same night! Contact me to learn more about Event Marketing.
Lead Generation
The secret to a steady customer base is consistent communication. Treat everyone who comes across your business as a potential customer. Even if they’re not ready to buy yet, do your best to get their contact details.
Then, send them emails that are fun and teach something. You may also provide inspiration and guidance, depending on the nature of your business. This will show your customers that you’re here to stay. As a result, you will get the chance to offer them your products or services. This strategy is the backbone of many marketing campaigns.
Monthly Newsletters
Newsletters are an effective yet underestimated way to connect with your customers. That’s a pity because it’s not that hard to produce a good newsletter. A couple of pages are more than enough to engage an audience. The most important thing is that you have something interesting to say.
For example, feature a customer in each issue. It could be a success story or simply a fun introduction. Customers love to be recognized, so this is a great way to increase loyalty. You can also ask customers to contribute their own content. As long as everyone is having fun, it’s OK! A newsletter can be a very pleasant way for customers to experience your business.
Whatever you do, the key is to take action. A slow season can be a great time to renew your current strategy. You may discover a new opportunity that will put you ahead of your competition. If you want help to move forward faster, get in touch now.