Top 5 Email Marketing Trends You Need to Get on Board With

Are you looking to do some email marketing in the near future? If so, then you need to get on board with the top email marketing trends. Read on to learn more.

We've all dealt with spam before. It's erased and forgotten about without ever being read. That could be you.

To avoid this, you need to stay ahead of today's email marketing trends. By staying ahead, not only will your customers see you as committed. You'll also get an edge against your competition.

Any successful email marketing campaign needs to stand out from the rest. Your emails need to strike a personal tone with customers and should resonate with readers.

Around 53 percent of consumers reported getting irrelevant emails from brands. For five of the best ways to keep your email marketing strategy out of that, keep reading below!

It's a warm feeling whenever you get an email from someone you know. It's nice knowing they took the time to actually write something for you.

Your emails need to give people that same warm feeling. It can't feel like it's from a cold, heartless machine. Your email should mention the customer by name. It should reflect their browsing habits or offer advice for what they can do next on your website.

What do you do when you get an email from a brand with only text? If you're like most people, you delete it.

That's because just including plain text makes these emails look untrustworthy. It suggests that the marketer hasn't put in the work. If the marketer doesn't put in the work to sell something, why should a customer be bothered to buy it?

By including visuals, consumers know work's been put into the campaign. They also convey more information at once and naturally attract users' attention.

Desktops are increasingly becoming tools for work only. People aren't using their computers like they used to - to browse the internet or just have fun. Instead, they're bringing their computers along with them outside, in their pockets.

Your campaign needs to follow them wherever they go. By designing emails for mobile, you'll be able to reach customers wherever they are. Whether they're hiking a mountain or relaxing in a cafe, they have their phones on them.

And if you design your campaign to be mobile-friendly, they'll have your emails too.

Location-tracking technology is giving marketers more material to work with. They can tailor messages around wherever customers may be.

If you notice most of your customers are located in New York, you may want to send them a custom email. It should feature notable landmarks like the Statue of Liberty or the Empire State Building.

It'll engage your customers on a deeper level and make the campaign that much more impactful.

The best way to develop your relationship with customers is to ask them for feedback. Include a link to review a recent purchase or the company as a whole.

That way, customers will feel like they have a clearer voice with you. And since they'll have a clearer voice in the product, they'll be more confident in it. Let them know they are being heard.

There are 3.8 billion people in the world that use email today. That makes it one of the best ways to reach customers. It's a common, convenient, and approachable way to communicate.

All you need to do is keep up with email marketing trends, and your campaign will be successful. Even with these tips though, it can be harder than it sounds. It helps to have people supporting you.

That's where we can come in. Contact us , and we will make sure your email campaign does more than avoid the spam box.